Developing Multimodal Data-Driven Art-Inspired Bowel Cancer-Screening Promotion Messages
In our project, we combine elements of Psychology, Marketing, Artificial Intelligence (AI), and Visual Art to analyze the appeal of existing bowel cancer screening images. Drawing on interviews, surveys, and physiological eye-tracking data, we will produce novel and more effective bowel cancer screening images aimed at populations at higher risk of bowel cancer. In doing so, we aim to increase their screening uptake.
